How To Keep 250,000 Online Partners Engaged And Happy, In 7 Essential Steps

Until recently, HP, one of the world’s largest technology providers, was not doing such a hot job in extending its online presence and services to its quarter-of-a-million partner ecosystem. And HP (now divided into Hewlett-Packard Enterprise and HP) executives admit it.  The company's partner portals were bewildering hodge-podges of outdated content, tools, and services. Anne Anderson, senior director of partner portal and experience at Hewlett-Packard Enterprise, for one, says it was "contr...